Since launching in March 2022, IRRESISTIBLE has established a reputation for building and nurturing specialist brands that resonate with fans in the pop culture space, maintaining a presence both digitally and physically on newsstands in stores worldwide, and delivering leading content to global audiences across platforms.


The media landscape is ever-changing and consumers aren’t waiting around for the industry to catch up. The world didn’t need just another publisher. It needed something different. Something IRRESISTIBLE.

A full-service creative solution that thrives in driving brands into the future and roots itself ahead of the curve in an exciting, fast-evolving landscape, IRRESISTIBLE encompasses all aspects of media and publishing, from editorial across print and digital, to visual, audio and live events.

Born in the eye of a global pandemic, we took our first brand, RETROPOP – The Ultimate Pop Magazine, from the spark of an idea to a leading online pop music destination and, in spring 2022, launched the UK’s only monthly pop music magazine in print, working collaboratively with industry leaders to deliver premier content and distribute the title to newsstands in supermarkets, specialist stores and independent newsagents, while partnering with leading digital platforms to service the publication to consumer devices and via airlines and hotels internationally. 

With a team at the heart of the industry and a finger on the pulse of print and digital trends, we see opportunity where others do not and excel in capturing the attention and imagination of our global audience, drawing on the experience of past successes to deliver tailored creatives that align with readers’ expectations while meeting brand requirements.

Our mission is clear: with a passion for people, we collaborate with a relentless drive to deliver, using the cultural landscape as a springboard into the future to generate industry-leading material that audiences can’t resist.