A cross-platform approach, operating in the physical and digital spaces across editorial, audio and video to propel brands, attract audiences and drive profitable revenues.


With a reputation for launching and growing brands at the forefront of popular culture and delivering leading content to global audiences, the next phase of IRRESISTIBLE builds upon strong editorial foundations while investing in multi-media content to enhance our offering and establish a framework for the future. 

Leaning into evolving consumer trends over the past decade, our investment in audio and visual will underpin our commitment to editorial and print, propelling our brands further than before and taking our content to new audiences across platforms, while offering exciting prospects to our industry partners and unlocking new collaborative opportunities. 


Overseeing IRRESISTIBLE‘s own brands while also working collaboratively with partners, Publishing covers content across platforms and mediums, including print and digital, and delivers products to consumers.

A team of industry-leading creatives including copywriters, journalists, photographers, videographers and sound engineers, all of whom work collaboratively to deliver content seamlessly and at the highest quality.

An in-house creative solution, devising campaigns that reflect the current market landscape with a view to propelling brands via compelling content that grabs consumers’ attention and drives action.


We’re in the process of raising a seed round of £375k – if you’re interested in receiving more information, please complete the form below and we’ll be in touch with all of the relevant details.