A digital relaunch of IRRESISTIBLE‘s leading brand RETROPOP – The Ultimate Pop Magazine has already delivered the site’s highest traffic week ever, as we enter the next phase in our 2024 digital strategy.
Since launching, the platform has become the go-to source for fans in search of the latest pop music news, biggest exclusives, reviews and previews, and more, offering a daily counterpart to the print publication that’s enjoyed by thousands of readers worldwide.
Re-launching at the beginning of April, the new website offers a fresh, clean look for RETROPOP – The Ultimate Pop Magazine, with improved usability functions for readers to seamlessly move between stories and engage with their favourite content.
The new features currently live on the site include:
- Continuous scroll on all posts
- Expanded categorisation for tailored reader experience
- Improved social sharing functionalities
Results have already been seen, with a 180% increase in traffic and a 470% boost in page views since going live. This upward trajectory is expected to continue over the coming weeks.
Over that time, additional functions will be added to the site, including a Member’s Area, where users will be able to access a variety of additional materials including exclusive content.
A new advertising strategy will also be launched alongside the new website.
More to follow.